Duties and responsibilities:
● Develop creative and engaging content in English and Arabic for various digital
platforms, including websites, blogs, social media, email campaigns, and more.
● Write clear, concise, and compelling copy that aligns with our brand voice and resonates
with our target audience.
● Produce a wide range of content types, including articles, blog posts, social media posts,
email newsletters, video scripts, and more.
● Collaborate with the marketing and design teams to develop content ideas and concepts
that support marketing campaigns and initiatives.
● Translate existing content from English to Arabic and vice versa while ensuring accuracy,
cultural relevance, and consistency of messaging.
● Adapt content to suit the linguistic and cultural nuances of the target audience in each
language.
● Contribute to the development of content strategies and editorial calendars to support
marketing and business objectives.
● Conduct research to stay updated on industry trends, competitor activities, and
audience preferences to inform content strategy and planning.
● Optimize content for search engines (SEO) and ensure it meets best practices for
readability and accessibility.
● Monitor and analyze content performance metrics to identify areas for improvement
and inform future content decisions.
● Proofread and edit content to ensure it is error-free, grammatically correct, and meets
brand guidelines and style standards.
● Ensure all content complies with copyright and data protection regulations.