Job Title: Senior Social Media Specialist

About the Role

The Senior Social Media Specialist leads the planning, execution, and optimization of social media strategies across multiple platforms. This role requires strong strategic thinking, content expertise, and performance analysis skills to drive brand growth, engagement, and measurable business results.

Key Responsibilities

1. Social Media Strategy & Leadership

• Develop and own comprehensive social media strategies aligned with business and client objectives.

• Define content pillars, tone of voice, and platform-specific approaches.

• Set KPIs and performance benchmarks for growth and engagement.

2. Content Planning & Oversight

• Create and manage monthly and quarterly content calendars.

• Guide designers, video editors, and copywriters on content execution.

• Review and approve content to ensure quality, accuracy, and brand consistency.

3. Platform Management & Optimization

• Manage and optimize social media presence across platforms (Instagram, TikTok, LinkedIn, Snapchat, X, Facebook).

• Stay up to date with algorithm changes, trends, and best practices.

• Optimize posting schedules, formats, captions, and hashtags.

4. Community & Reputation Management

• Oversee community management and audience engagement strategies.

• Handle sensitive comments, messages, and brand reputation issues professionally.

• Coordinate lead handover with sales or account teams.

5. Performance Analysis & Reporting

• Monitor performance metrics such as reach, engagement, CTR, follower growth, and conversions.

• Analyze insights and translate data into actionable improvements.

• Prepare clear monthly reports and performance recommendations.

6. Campaigns & Growth Initiatives

• Support campaign launches, promotions, influencer collaborations, and product releases.

• Collaborate with paid ads teams to align organic and paid strategies.

• Test new formats, ideas, and growth tactics.

7. Cross-Functional Collaboration

• Work closely with marketing, paid media, design, video, and account management teams.

• Participate in pitches, proposals, and strategy presentations.

• Mentor junior social media team members.

What We Offer

• Leadership role with ownership over social media strategy.

• Exposure to regional and international brands.

• Fast-growing, performance-driven environment.

• Competitive salary and performance-based incentives.