We are seeking a creative and data-driven Social Media Specialist to join our team in the exhibitions and events sector. The ideal candidate will be responsible for managing and growing our social media presence, creating engaging content, and enhancing brand awareness across all relevant platforms.
Responsibilities:
- Develop, implement, and manage social media strategies aligned with the company’s objectives
- Create high-quality, compelling, and industry-relevant content (posts, captions, reels, stories, videos, etc.)
- Manage social media accounts on platforms such as Instagram, Facebook, LinkedIn, TikTok, and others
- Plan and execute paid advertising campaigns to drive engagement and lead generation
- Monitor social media trends, competitors, and industry developments to optimize content strategy
- Engage with followers, respond to inquiries, and manage community interactions
- Collaborate with marketing, design, and events teams to ensure brand consistency across all communication channels
- Track, analyze, and report on social media performance using analytics tools
- Support live coverage of company events, exhibitions, and activations
- Suggest creative ideas to enhance online visibility and audience engagement