Join a Legacy of Excellence – PR and Social media specialist role at Ghassan Aboud Group –in Damascus, Syria

About Ghassan Aboud Group:

With roots firmly planted in Syria and a legacy spanning over 30 years, Ghassan Aboud Group has grown into a globally diversified conglomerate based in the UAE. Operating across automotive, logistics, hospitality, media, real estate, retail, and food sectors, the Group remains a proud cornerstone of the Syrian economic landscape while shaping industries across more than 100 countries.

 As part of our ongoing commitment to supporting economic development and empowering local talent, Ghassan Aboud Group is preparing to expand its operations in the automotive sector within Syria. To support this initiative, we are seeking experienced and passionate professionals to join our team and contribute to building a promising future for Automotive business in the Syrian market.

As an initial step in our recruitment plans, we are currently looking for qualified candidates for PR and Social Media Specialist role based in Damascus.  

Summary:

We are looking for a talented and bilingual (Arabic and English) PR and Social Media Specialist to strengthen our brand’s voice and reputation across traditional media and digital platforms. The ideal candidate will have a deep understanding of local and regional audiences, strong storytelling skills in both languages, and a passion for content creation and media engagement.

Public Relations (PR):

Develop and execute PR strategies that align with brand and business objectives.

Write and localize press releases, media kits, speeches, and key messaging in Arabic and English.

Build and maintain relationships with Arabic and English media outlets, journalists, and influencers.

Coordinate interviews, media appearances, press conferences, and corporate events.

Monitor media coverage (Arabic & English) and prepare media impact reports.

Assist with crisis communication plans and reputation management.

Social Media Management:

Create, translate, and adapt social media content (posts, stories, reels, etc.) in Arabic and English for multiple platforms (Instagram, Twitter/X, LinkedIn, TikTok, Facebook).

Develop and implement bilingual social media campaigns that drive brand awareness and engagement.

Monitor audience conversations and respond promptly in the appropriate language.

Track and analyze performance metrics using social media analytics tools, and report insights.

Stay updated with digital trends, hashtags, and cultural moments relevant to the region.