Job Title: Social Media Moderator
Job Summary:
The Social Media Moderator is responsible for monitoring, managing, and engaging with online communities across all major platforms while ensuring that content is strategically scheduled, published, and tracked through unified management tools. This role also involves publishing official company content on Medium and Wikipedia, integrating AI tools into daily workflows, and staying up to date with the latest platform updates, tools, and automation strategies.
Key Duties and Responsibilities:
- Content Moderation:
Monitor user-generated content (comments, messages, mentions, tags) across Facebook, Instagram, LinkedIn, X (Twitter), TikTok, YouTube, Snapchat, and other platforms, ensuring compliance with brand voice and community guidelines.
Must be an active follower and familiar with the tone, trends, and communication style specific to X (Twitter).
- Multi-Platform Management:
Use social media management tools to handle all platforms from one centralized dashboard, including scheduling, publishing, and performance tracking. Tailor content strategy to match each platform’s audience and format.
- Community Engagement:
Respond to public comments, private messages, and customer inquiries in a timely, respectful, and professional manner, fostering a strong and active online community.
- Publishing on External Platforms:
Format and publish company blogs and official content on Medium and maintain company-related entries on Wikipedia, ensuring compliance with platform standards, tone, and formatting requirements.
- AI & Automation Integration:
Proactively use AI tools to assist with content creation, auto-responses, scheduling, and workflow automation. Recommend new tools and practices that improve response time and content quality.
- Trend & Crisis Monitoring:
Monitor online sentiment and emerging trends. Identify potential issues or crises early and escalate to the relevant departments to ensure swift resolution.
- Reporting & Insights:
Create weekly and monthly reports on content performance, user engagement, follower growth, and platform-specific trends using built-in and third-party analytics tools.
- Cross-Functional Collaboration:
Work closely with Marketing, Content, and PR teams to ensure message consistency and support broader campaign goals.
Tools & Platforms Expertise:
Proficiency in using unified social media tools to manage, schedule, and publish content across platforms. Preferred tools include:
- Metricool – for post customization, trend monitoring, and AI-supported workflows.
- Buffer – for centralized publishing across Facebook, Instagram, LinkedIn, X (Twitter), TikTok, and others.
- Sprout Social – for planning, smart inbox management, and detailed analytics.
Candidate must demonstrate the ability to manage multiple platforms from a single interface while adapting content strategy per channel.