Formify 3D Printing is redefining creative technology in Syria. We’re searching for a Social Media Specialist who can transform our products, prints, and customer stories into engaging content. This role is for someone who lives in the digital world — capturing moments, shaping narratives, and building strong online communities.

Role Overview

The Social Media Specialist is responsible for managing all social media channels, creating content (photos, videos, reels), planning campaigns, responding to followers, and strengthening Formify’s digital identity across platforms.
Your work will amplify the voice of Formify and support the company’s growth across retail, B2B, education, and NGO sectors.

Key Responsibilities

1. Content Creation

• Capture high-quality photos and videos of printers, filaments, custom prints, and production moments.

• Create engaging reels, short videos, and stories using tools like CapCut, Canva, VEED.io, or mobile editing apps.

• Develop creative concepts for weekly content aligned with brand themes.

• Support the Sales & Marketing Manager in shooting product demos and “before/after” print showcases.

• Maintain a library of visual assets for future use.

2. Social Media Management

• Manage daily posting on:

  • Instagram

  • Facebook

  • TikTok

  • YouTube Shorts

• Schedule content using Meta Business Suite or other tools.

• Maintain a strong, active presence on stories and reels.

3. Community Engagement

• Respond to comments, DMs, and inquiries in a professional, friendly tone.

• Forward sales-related inquiries to the Office-Based Sales Associate.

• Build relationships with customers, influencers, and partners.

• Encourage user-generated content and repost customer prints or positive feedback.

4. Content Strategy & Planning

• Prepare monthly content calendars for approval.

• Suggest new ideas, trends, and creative directions to strengthen brand engagement.

• Track trends in 3D printing, design, décor, tech, and digital marketing.

• Support the planning of giveaways, competitions, or seasonal campaigns.

5. Analytics & Reporting

• Track performance metrics: reach, engagement, growth, conversions.

• Prepare weekly and monthly reports for the Sales & Marketing Manager.

• Use insights to optimize future content and posting times.

6. Collaboration With Internal Teams

• Coordinate with:

  • The 3D-print production team to showcase new prints

  • The Sales team to highlight offers and bundles

  • The design team for branding materials

• Capture showroom/office moments and team activities when needed.

• Support marketing campaigns and product launches.

• Capture showroom/office moments and team activities when needed.

• Support marketing campaigns and product launches.

7. Basic Graphic Design