We are seeking a highly skilled SEO Specialist and Content Writer to join our team. The ideal candidate will be responsible for developing and executing advanced SEO strategies while producing high-quality content in both English and Arabic. The role requires strong expertise in search engine optimization, content creation, keyword research, and performance analysis to improve organic visibility, website traffic, and lead generation across our digital platforms.

Key Responsibilities

• Develop and implement effective SEO strategies to improve organic search rankings, increase website traffic, and generate qualified leads.

• Create high-quality, engaging content in English and Arabic, including website pages, blogs, landing pages, and patient education materials aligned with healthcare standards.

• Optimize content for search engines and AI-driven search platforms, including generative search and AI discovery tools.

• Conduct keyword research and competitor analysis to identify opportunities within the healthcare sector and develop data-driven content plans.

• Apply on-page and technical SEO best practices, including metadata optimization, internal linking, schema markup, and website performance improvements.

• Collaborate with medical, marketing, and design teams to ensure content accuracy, brand consistency, and compliance with healthcare regulations.

• Monitor, analyze, and report on SEO performance metrics such as traffic, keyword rankings, and conversions, and continuously refine strategies based on insights.