Location: Remote
Type: Full-Time
Work Hours: 6-8 hours daily, Friday off
About the Role
As an SEO Specialist at TISKON, you’ll play a key role in boosting our clients' online visibility, driving organic traffic, and increasing conversions. You'll work closely with our marketing team to develop and implement SEO strategies, focusing on local SEO, topical mapping, and keyword clustering. Your expertise will help our clients build a strong online presence both in local markets and across broader search engine results.
Key Responsibilities
- Conduct keyword research and keyword clustering to organize content into focused, high-performing clusters.
- Develop topical maps to create content silos, enhancing topical authority and supporting internal linking strategies.
- Implement Local SEO strategies, including optimizing Google My Business profiles, managing local citations, and developing location-specific content to improve local search visibility.
- Execute on-page SEO optimization, such as optimizing meta tags, headings, URLs, and content for both general and local keywords.
- Analyze technical SEO factors (e.g., site speed, mobile-friendliness, crawl errors) and recommend improvements.
- Develop and execute link-building and local citation-building strategies to strengthen domain authority and local rankings.
- Monitor and report on SEO performance, using tools like Google Analytics, Google Search Console, and others, with a focus on both local and global performance metrics.
- Perform competitor analysis to identify content gaps, local market opportunities, and areas for improvement.
- Stay updated on SEO trends, Google algorithm changes, and industry best practices, with a focus on both general SEO and Local SEO developments.
- Collaborate with content creators and designers to ensure SEO best practices, topical relevance, and local SEO tactics are applied across all digital content.