Duties and Responsibilities: 

● Perform comprehensive SEO audits on our own and client websites to pinpoint areas for
optimization.
● Craft and deploy effective SEO strategies for diverse platforms, including e-commerce
stores and news sites, to boost organic search rankings and online visibility.
● Conduct in-depth keyword research and analysis to identify strategic opportunities.
● Optimize both on-page and off-page SEO elements to enhance search engine rankings.
● Implement sophisticated backlinking strategies to strengthen site authority.
● Collaborate with cross-functional teams to embed SEO best practices across various
projects.
● Carry out testing, data collection, and analysis to uncover trends and insights, aiming
for optimal ROI in paid search campaigns.
● Enhance the SEO quality of copy and landing pages for better search engine marketing
performance.
● Engage in continuous keyword discovery, expansion, and optimization efforts.
● Analyze competitors’ advertising links for strategic insights.
● Formulate and execute a strategic link-building plan to support SEO objectives.
● Partner with editorial and marketing departments to infuse SEO strategies into content
creation and programming.
● Suggest modifications to website architecture, content, linking, and other elements to
improve SEO standings for key phrases.
● Align keyword research with business goals to enhance existing content and identify
new opportunities.
● Stay informed about the latest SEO trends and algorithm changes to ensure our
strategies remain ahead of the curve.
● Develop and implement link building strategy

● Recommend changes to website architecture, content, linking and other factors to
improve SEO positions for target keywords.