• Develop optimization strategies that increase the company's & clients
search engine results rankings
• Research SEO keywords to use throughout the company's & clients
website and marketing materials
• Set measurable goals that demonstrate improvement in marketing
efforts
• Monitor daily performance metrics to understand SEO strategy
performance
• Efficiently communicate with other marketing professionals to align
goals
• Collaborate with others within the marketing department to manage
SEO strategy
• Write compelling and high-quality website content, including blog posts
and page descriptions
• Update content and website links for maximum optimization and search
engine rankings