Main Responsibilities:

• Establish and monitor monthly and annual sales targets across all regions and points of sale (POS).

• Lead and support sales representatives, area representatives, agents, and promoters to ensure optimal performance.

• Develop and maintain relationships with B2B clients, including prospecting new leads and nurturing existing accounts.

• Conduct regular field visits to assess POS operations and staff engagement.

• Ensure compliance with company standards across all POS locations.

• Collaborate with the marketing team to plan and execute local promotional activities and events.

• Recruit, onboard, and manage sales agents to enhance market penetration and customer outreach.

• Gather and analyze customer feedback and competitor insights from the field to inform strategy.

• Follow up with existing clients to drive sales growth and improve customer retention.

• Prepare and present sales performance reports and market updates.

• Balance office-based planning and reporting with field-based supervision and engagement at POS locations.