Overview:
The Sales Development Representative (SDR) is responsible for generating new business opportunities by identifying, engaging, and qualifying potential clients. This role focuses on the early stages of the sales cycle, building relationships with prospects, and setting the stage for successful sales conversions.

Key Responsibilities:

• Research, identify, and prospect potential clients through various channels (cold calls, emails, LinkedIn, events, referrals).
• Engage with leads to understand their needs, challenges, and potential fit for our solutions.
• Qualify prospects against set criteria to ensure they align with our target customer profile.
• Schedule and coordinate meetings or product demos for the sales team.
• Maintain accurate records of all prospect interactions and pipeline activity in the CRM system.
• Collaborate closely with the sales and marketing teams to refine messaging, campaigns, and outreach strategies.
• Follow up with prospects to nurture relationships until they are ready for handover to Account Executives.

Performance Indicators:

• Number of qualified meetings set.
• Conversion rate from lead to qualified opportunity.
• Outreach activity metrics (calls, emails, LinkedIn messages).
• Contribution to overall sales pipeline growth.