A hotel PR executive will promote brand awareness on the national and local levels by communicating through various media and introducing new advertising and promotional plans. A hotel PR executive also manages internal communications and marketing budgets. The major responsibilities of a hotel PR executive also include coordinating with media to provide them with required information, assisting in media planning, and ensuring proper media placement. A hotel PR professional will also work with the hotel's website development team to post press releases, articles, and other marketing information on the website.