1.    Collect the needed data in order to analyze the market and participate in setting the roadmap.
2.    Assist in forecasting the potential number of customers for each assigned main product per month in coordination with concerned parties.
3.    Prepare feasibility study for each new project related to main products and offers.
4.    Come up with initial design for main products and offers according to the approved roadmap.
5.    Prepare the Executive Summary including full description, financial projections and launching date for each new project related to main products or offers in coordination with concerned parties.
6.    Prepare detailed description for each new product/offer (ad hoc/ planned in the roadmap).
7.    Prepare SY-TPRA (Syrian Telecommunications & Post Regulatory Authority) correspondences related to main products requests in coordination with concerned parties.
8.    Prepare initial marketing plan for each approved main product or offer including communication plan, marketing discourses and activation plan.
9.    Prepare “Marketing Brief” documents including the advertisement campaign, launching date, suggested media plan, advertising messages and literature for each new project.  
10.    Follow up and ensure the readiness of the commercial launching with all concerned parties to be finalized on time.
11.    Inform all concerned parties with the details of each new project related to main products or offers (description, launching date ….) and conduct awareness sessions if needed.
12.    Develop competitive customer experiences through reviewing and improving all interactive channels.
13.    Monitor the performance of assigned main products and offers, ensure achieving the targets, suggest the necessary actions or enhancements, and prepare result report to management.
14.    Monitor competitors’ new products, tariffs, offers, and activities, study their impacts and come up with appropriate competitive solutions.
15.    Suggest the needed surveys for main products and offers, and analyze results received from Research & Geo Marketing Unit to come up with the necessary actions.
16.    Handle and analyze the implementation of ongoing loyalty & retention marketing programs related to main products and offers, monitor the churn rate and work to minimize it as possible in cooperation with all concerned parties.
17.    Update tariff list of main products and services when needed and follow up its publishing on website, press, and distribution in POSs (Points of Service) if needed.
18.    Communicate with MIS and Telecom Technology Departments to solve customers' complaints and inquiries effectively and timely.
19.    Check Section & Individual objectives on regular basis and effectively participate in achieving them to ensure successful contribution to company's goals and corporate objectives.
20.    Participate in conducting the OJT for new team members and promote a culture of knowledge transfer, cooperation and teamwork.
21.    Contribute to the continuous improvement of Syriatel Quality Management System.