Role Title: Product Marketing Manager
Location: Syria
Department: Marketing / Product Marketing
Reporting To: Marketing Director
Works closely with: Product Management, Sales, Pre-Sales, Customer Success, Support, Design Team, and Business Unit Leadership
Role Summary
We are looking for a Product Marketing Manager to lead the positioning, messaging, launch strategy, and commercial enablement of AlameenSoft’s products in the Syrian market and across business units.
This role is responsible for translating product features into clear business value for customers, sales teams, partners, and the market. The Product Marketing Manager will work closely with the Marketing Director in Egypt, local Syrian teams, product managers, sales teams, and designers to ensure every product, module, campaign, and launch is communicated clearly, professionally, and commercially.
The ideal candidate understands both software products and customer pain points, and can turn technical capabilities into simple, persuasive, market-ready messaging.
Key Responsibilities
- Product Positioning & Messaging
- Develop clear positioning for AlameenSoft products, modules, and solutions.
- Translate technical software features into simple business benefits.
- Create product messaging for different industries, customer segments, and buyer personas.
- Ensure product communication is consistent across brochures, presentations, websites, videos, social media, sales material, and campaigns.
- Define and communicate each product’s unique value compared to competitors.
- Work with product and sales teams to understand what customers really care about and reflect that in the messaging.
Go-To-Market & Product Launches
- Plan and support go-to-market activities for new products, modules, features, and updates.
- Prepare launch briefs, campaign ideas, sales talking points, FAQs, and product announcements.
- Coordinate with the Marketing Director, Graphic Designer, Art Director, content team, Product Team, and Sales Team to prepare all launch materials.
- Make sure every launch has a clear message, target audience, value proposition, and sales direction.
- Collect feedback after launches and improve future launch planning.
Sales Enablement
- Create sales enablement materials such as:
- Product one-pagers
- Sales pitch decks
- Demo scripts
- Comparison sheets
- Objection-handling documents
- FAQs
- Industry-specific sales material
- Product brochures
- Customer presentation material
- Train and support sales and pre-sales teams on product messaging, value propositions, and competitive differentiation.
- Help standardize how products are explained during demos and client meetings.
- Make sure the sales team sells business outcomes, not only software features.
Market & Competitor Research
- Research competitors, pricing models, product positioning, customer expectations, and market trends.
- Build competitor comparison documents and market insight reports.
- Analyze customer objections, lost deals, sales feedback, and support issues to improve product messaging.
- Identify market opportunities and gaps in how AlameenSoft products are currently positioned.
- Provide useful market feedback to Product, Sales, Marketing, and Management teams.