Job Overview
SarrdehTech is looking for a Media Buyer to develop, execute, and optimize media campaigns across various platforms. The ideal candidate will have strong analytical skills, experience in paid advertising, and the ability to manage budgets effectively. The role involves planning, negotiating, and purchasing ad space to maximize ROI while aligning with the marketing objectives.

Key Responsibilities
Media Planning & Strategy:

• Develop and execute data-driven media buying strategies across digital and traditional platforms (Google Ads, Facebook Ads, TikTok Ads, LinkedIn Ads, Snapchat Ads).
• Research and analyze the target audience to determine the most effective media channels.
• Optimize campaigns based on key performance indicators (KPIs) such as ROI, CTR, CPA, and conversion rates.

Campaign Management & Execution:

• Create and manage paid advertising campaigns across multiple channels.
• Set up and monitor A/B testing for ads, landing pages, and targeting strategies.
• Track campaign performance and adjust bidding, targeting, and creatives as needed to ensure optimal results.

Budget & Performance Optimization:

• Manage and allocate advertising budgets efficiently to maximize performance.
• Analyze spending vs. revenue to optimize campaign profitability.
• Identify and implement cost-saving strategies without compromising campaign effectiveness.

Analysis & Reporting:

• Monitor and analyze campaign metrics to identify trends, insights, and areas for improvement.
• Prepare detailed reports and present findings to the marketing team.
• Use tools like Google Analytics, Facebook Business Manager, and other advertising analytics platforms to track performance.

Market & Industry Research:

• Stay updated on digital marketing trends, emerging platforms, and industry best practices.
• Conduct competitor analysis to identify growth opportunities.
• Keep up with changes in platform algorithms and advertising policies.