Develop and implement digital marketing strategies to increase brand visibility and customer engagement.

Supervise and guide the digital marketing team (SEO/SEM specialists, content creators, social media managers, etc.).

Manage and optimize campaigns across platforms such as Google Ads, Facebook/Instagram, TikTok, LinkedIn, and YouTube.

Oversee website content updates, landing page creation, and CRO (conversion rate optimization).

Coordinate with designers, developers, and content teams to deliver consistent brand messaging.

Analyze and report on the performance of digital campaigns using tools like Google Analytics, Meta Business Suite, and others.

Stay current with industry trends, emerging technologies, and algorithm changes.

Manage budgets and ensure campaigns stay within budget while meeting performance goals.

Lead A/B testing and audience segmentation initiatives.

Monitor competitors and adjust strategies accordingly.