Key Responsibilities 
1.Marketing Planning & Creative Input - Research and develop innovative content ideas aligned with the brand’s identity and target audience. - Monitor local and international trends and incorporate relevant ones into the brand’s messaging. - Track competitors’ marketing activities and analyze strengths and weaknesses. - Collaborate in planning seasonal campaigns with the marketing team. 
2. Social Media Management - Manage daily content posting (posts, stories, reels) based on a monthly calendar across all platforms. - Engage with followers by responding to comments and direct messages promptly and professionally. - Write creative captions and promotional copy aligned with the brand’s tone. - Use content scheduling tools to maintain consistency and efficiency. 
3. Content Production & Coordination - Attend all photo and video shoots to ensure content meets brand standards. - Collaborate with photographers, videographers, and designers to produce high-quality visuals. - Capture basic in-house content when needed (products, BTS, short clips). - Coordinate with influencers for promotional video production and campaigns. 
4. Reporting & Performance Analysis - Generate weekly and monthly reports on social media performance and campaign outcomes. - Interpret analytics and suggest actionable improvements for future content and strategies. 
5. Administrative & Cross-Department Collaboration - Join marketing meetings and brainstorming sessions actively. - Complete assigned projects within deadlines and keep accurate records. - Work closely with departments such as Sales, Visual Merchandising, Photography, Customer Service, 
6. Traditional Marketing & On-Ground Support - Develop and manage printed materials like banners, flyers, and brochures. - Supervise implementation of campaigns at retail locations and external events. - Assist with planning and executing pop-ups, exhibitions, and in-store events. - Prepare reports and insights for offline activities and traditional marketing. - Handle other related tasks assigned by the direct manager when needed.