Plan, prepare and manage the publication and distribution of publicity materials
  Devise marketing campaigns
- Organize a calendar of marketing events, such as promotions, exhibitions, product launches, workshops, open days or fundraising activities
- Represent the company at events
- Undertake market research and establish the best way to reach target groups
- Write, edit and proofread marketing material for use in different channels
- Understand the perfumes markets and consumer behaviour
- Develop and communicate through the organization’s CRM (Customer Relationship Management) system if needed
- Coordinate with outside agencies, for example, designers, to produce marketing material such as stationery and web pages
- Analyze the impact of marketing campaigns and prepare measurement reports
- Write press releases and communicate with the media
 Description