Company Overview: Innovation Consulting and Solutions (ICS) provides innovative, technology-driven solutions to a diverse range of clients, including the public and private sectors, international and local NGOs, humanitarian agencies, and development organisations. Our services focus on institutional strengthening, digital transformation, and data-driven decision-making, ensuring that governments, businesses, and humanitarian actors can operate with greater efficiency, transparency, and impact.
Key Responsibilities:
- Plan, develop, and execute comprehensive marketing strategies for our digital product portfolio and field campaigns
- Lead and manage a marketing team, including both remote staff and field marketing personnel
- Organize and conduct field visits to assess market conditions, meet clients, and support marketing initiatives
- Develop and implement on-ground marketing campaigns and events
- Lead and manage digital marketing campaigns across multiple channels
- Create and optimize customer journey and experience across all digital touchpoints
- Analyze market trends, consumer behavior, and competitive landscape to inform marketing strategies
- Manage and optimize marketing budget allocation across different channels and campaigns
- Develop and track KPIs to measure the effectiveness of marketing initiatives
- Lead the creation and management of content marketing strategies
- Collaborate with product teams to ensure marketing alignment with product roadmaps
- Build and maintain relationships with key stakeholders, partners, and vendors
- Mentor and develop team members while fostering a culture of innovation and excellence
- Drive lead generation and nurturing strategies for B2B and B2C segments
- Oversee brand consistency across all marketing channels and materials