Join a Legacy of Excellence – Marketing Manager at Ghassan Aboud Group –in Damascus, Syria

About Ghassan Aboud Group:

With roots firmly planted in Syria and a legacy spanning over 30 years, Ghassan Aboud Group has grown into a globally diversified conglomerate based in the UAE. Operating across automotive, logistics, hospitality, media, real estate, retail, and food sectors, the Group remains a proud cornerstone of the Syrian economic landscape while shaping industries across more than 100 countries.

 As part of our ongoing commitment to supporting economic development and empowering local talent, Ghassan Aboud Group is preparing to expand its operations in the automotive sector within Syria. To support this initiative, we are seeking experienced and passionate professionals to join our team and contribute to building a promising future for Automotive business in the Syrian market.

We are currently seeking a Marketing Manager for our automotive dealership business based in Damascus, Syria.

Job Purpose:

To develop and execute strategic marketing plans to enhance brand visibility, drive showroom traffic, support vehicle sales, and strengthen customer engagement across all brands represented by the dealership. The role covers both digital and traditional marketing, aligned with brand guidelines and local market dynamics.

Key Responsibilities:

Marketing Strategy & Planning

Develop and implement annual marketing plans for each brand in alignment with OEM guidelines and sales objectives.

Conduct market analysis, customer profiling, and competitor benchmarking to identify growth opportunities.

Collaborate with the sales and after-sales teams to align marketing efforts with revenue targets.

Brand Management

Ensure consistent brand representation across all communication channels (digital, print, showroom, events).

Liaise with OEMs to execute local brand campaigns and promotions as per brand standards.

Manage brand budgets and co-op fund utilization with clear ROI tracking.

Campaign Management

Plan and execute integrated marketing campaigns including ATL, BTL, and TTL activities.

Launch product marketing initiatives for new model introductions, offers, and seasonal campaigns.

Track and evaluate campaign performance; optimize based on response and conversion rates.

Digital Marketing & Lead Generation

Manage dealership website content, updates, and SEO.

Oversee paid social media, Google Ads, and email marketing campaigns to generate quality leads.

Monitor digital KPIs such as impressions, clicks, cost-per-lead (CPL), and lead-to-sale conversion.

Event Management & Showroom Activation

Organize local brand activations, vehicle launches, test drive events, and roadshows.

Manage participation in local automotive exhibitions or community events to build visibility.

CRM & Customer Engagement

Support the CRM team in customer retention and loyalty programs.

Analyze customer feedback, satisfaction scores, and work on service recovery marketing.

Budget Management

Prepare and manage the marketing budget by brand and activity.

Track spending vs. planned budget and ensure cost-effective marketing.

Team Leadership & Agency Management

Supervise junior marketing staff or interns, if any.

Collaborate with corporate Marketing team in Dubai.  

Manage relationships with advertising agencies, designers, event planners, and