Responsibilities:

• Design and execute marketing strategies which focus on each specific audience: including tenants, brokers, investors, and employees/potential employees.

• Build and run campaigns including e-mail campaigns, social media, apps at the property level and websites to drive market activity and connectivity.

• Manage the sales team, budget, ensure all marketing programs are successful, metrics-driven, and goal-oriented.

• Represent us at events, be a thought leader / brand ambassador and gather market intelligence while exposing the company to the broader industry.

• Oversee development and implementation of marketing and media budget, and overarching marketing plan including management of all digital assets (ie. website, social), media partnerships and fulfill all elements of each partnership.

• Identify and implement effective social media campaigns

• Establish effective media relationships on a local and national level to secure coverage from a wide range of mediums

• Work closely with clients and partners to ensure their desired objectives are achieved

• Act as the project/traffic manager while partnering with the sales department to ensure all necessary promotional materials, collateral, etc. are on brand for all parties

• Maintain and manage CRM and the company website in general. Keeping the property information on the CRM and website fresh and up-to-date.

• Maintaining and updating customer database.

• Developing and maintaining the company website including SEO to generate direct leads for the company.

• Sending weekly newsletter

• Analyze and do a research using internet, newspaper and other sources on market trends to determine competitive market prices.

• Manage, approve and publish listings in accordance with company procedures. Proofread all listings for corrections and make changes as needed.