Marketing and PR Manager (full-time or freelancer)
- Establish positioning, identify target audiences, and develop marketing plans with specific objectives across different channels and segments
- Develop and execute digital marketing and social media marketing strategies.
- Analyze data and reports to determine what is working and what is not in marketing campaigns and improve performance.
- Collaborate with internal and external teams to create advertising content and ensure it reaches the target audience.
- Managing the organization’s public relations (PR) and overseeing all their activities
- Developing and implementing publicity strategies for the company’s products and services,
- Developing and implementing organizational publicity strategies for company events
- Creating and managing a PR plan, including budgets, timelines, etc.
- Analyzing all media coverage of the organization and drafting appropriate responses
- Manage marketing budgets and ensure campaigns are executed within the designated budget.
- Analyze results and provide reports and recommendations to increase revenue and brand awareness.
- Monitor and analyze competitor performance and identify opportunities to improve marketing strategies.