Responsibilities :

• Design and implement social media strategy in alignment with business goals.
• Generate, edit, publish and share engaging content daily (e.g. original text, photos, videos and news).
• Collaborate with other teams, like sales and customer service ..etc., to ensure brand consistency.
• Oversee social media accounts’ design (e.g. Facebook timeline cover, profile pictures and blog layout)Suggest and implement new features to develop brand awareness, like promotions and competitions.
• Stay up-to-date with current technologies and trends in social media, design tools and applications.
• Oversee, plan and deliver content across different platforms.
• Monitor, track, analyze and report the performance on social media platforms using tools such as Google Analytics and Facebook Insights.
• Identify consumer trends to help with planning social media campaigns.
• Analyze competitor activities.
• Recommend improvements to increase performance.
• Set targets to increase brand awareness and increase customer engagement and loyalty.