·  Support Trade Marketing in improving commercial performance and in-market execution through data analysis, planning support, and coordination with Sales teams.

·  Analyze sales by brand, channel, territory, and customer.

·  Track key KPIs: sell-in, distribution, visibility, promotion effectiveness.

·  Prepare reports and insights; identify trends and opportunities.

·  Assist in market/product analysis for assortment, pricing, and channel planning.

·  Support market scans, coverage reviews, and competitive analysis.

·  Support demand forecasting and sales planning.

·  Assist in volume/activity forecasts and monitor accuracy.

·  Support planning, execution, and evaluation of trade activations.

·  Coordinate with Sales, Merchandising, and Operations; conduct market visits.

·  Support Sales initiatives with analysis and planning.

·  Assist evaluation of new business or pilot opportunities.

·  Track basic trade marketing budgets; flag risks or deviations.