Job Overview:
Genericcode is seeking a dynamic and results-driven Growth Marketer to lead our efforts in acquiring new users, increasing app downloads, and optimizing marketing strategies. The ideal candidate will have a proven track record in mobile marketing, user acquisition, and conversion optimization. This role will be instrumental in driving growth through data-driven strategies, A/B testing, and performance analysis across various marketing channels.

Key Responsibilities:

• Develop and Execute Growth Strategies: Design and implement innovative growth strategies to increase app downloads and user engagement across paid and organic channels.

• App Store Optimization (ASO): Optimize the app’s visibility in both Apple’s App Store and Google Play through keyword research, metadata, and conversion rate optimization techniques.

• Paid Campaign Management: Plan, execute, and optimize paid advertising campaigns (e.g., Google Ads, Facebook Ads, Instagram, TikTok) to drive app installs and improve cost per acquisition (CPA).

• A/B Testing & Experimentation: Conduct A/B tests on creative assets, landing pages, and marketing strategies to identify the most effective methods for driving growth.

• Data Analysis & Reporting: Track, analyze, and report on key performance indicators (KPIs), including user acquisition, retention, conversion rates, and lifetime value (LTV). Use insights to adjust strategies for ongoing optimization.

• Collaboration with Product & Design Teams: Work closely with product and design teams to optimize user experience and ensure marketing initiatives align with product goals and branding.

• Market Research: Stay informed about trends in mobile app marketing, emerging technologies, and competitor activities to inform growth strategies.

• Retention & Engagement Strategies: Develop and execute strategies for increasing user retention and engagement, leveraging in-app marketing, push notifications, and email campaigns.