Conduct market studies to identify gaps and opportunities in the FMCG sector.

Monitor and analyze consumer behavior, demand trends, and competition.

Attract local and international suppliers and partners, and negotiate supply agreements.

Prepare market entry plans for new markets and strategies to develop market share.

Conduct financial and commercial feasibility studies and calculate ROI for projects and initiatives.

Follow up on technical and regional trade agreements signed between Syria and neighboring countries to ensure the company’s interests.

Design and manage promotional campaigns across different channels (traditional and modern).

Supervise promotional materials and ensure their availability at points of sale.

Monitor the implementation of campaigns in the market, analyze effectiveness, and measure ROI.

Develop relationships with distributors and sales supervisors to achieve optimal results.

Oversee warehouses, inventory, and supply chain to ensure product availability on time and with the required efficiency.

Coordinate with different departments (marketing, sales, finance, production) to achieve objectives.

Supervise staff within the business development and trade marketing unit, as well as packaging operations.

Assign tasks clearly and follow up on achievement against objectives.

Monitor team performance in the field on a daily basis, providing guidance and reporting.

Regularly prepare and review professional development plans.

Develop and implement work mechanisms to simplify and facilitate sales operations.

Collect and analyze sales and market data, and prepare regular reports on performance indicators (quantitative and logistical) for follow-up.

Prepare accurate sales forecasts and plans, in cooperation with the sales department.

Coordinate with the finance department to resolve collection issues and follow up on customer accounts.

Contribute to developing distribution mechanisms to ensure product availability in markets, in coordination with inventory.

Contribute to developing marketing and commercial plans aligned with the company’s sales objectives.