E-Commerce & Platform Management

• Own and manage the end-to-end performance of the e-commerce application and website.

• Oversee product architecture, categories, collections, pricing strategies, and merchandising for a large catalog (20,000+ SKUs).

• Ensure optimal performance, stability, and scalability of the platform across desktop and mobile.

Customer Journey & User Experience

• Design, analyze, and continuously optimize the customer journey from first interaction to checkout and post-purchase experience.

• Improve UX/UI across all touchpoints to increase conversion rate, retention, and customer satisfaction.

• Identify friction points in the funnel and implement data-driven solutions.

Performance & Analytics

• Monitor and analyze key e-commerce KPIs including traffic, conversion rate (CR), average order value (AOV), retention, and revenue.

• Create regular performance reports with actionable insights and recommendations.

• Use analytics tools to understand customer behavior and purchasing patterns.

Marketing & Cross-Department Leadership

• Lead and coordinate with all internal departments including marketing, operations, content, design, and customer support.

• Collaborate with marketing teams on paid media, CRM, email campaigns, promotions, and launch strategies.

• Ensure full alignment between commercial goals, campaigns, and on-site execution.

Product & Collection Management

• Plan and execute product launches, seasonal collections, and promotions.

• Ensure all product listings are accurate, visually appealing, and optimized for performance.

• Manage content quality including images, descriptions, filters, and search functionality.

Conversion Rate Optimization (CRO)

• Lead CRO initiatives including A/B testing, funnel optimization, and checkout improvements.

• Implement best practices to improve speed, usability, and mobile performance.

Tools & Technology

• Manage and optimize e-commerce tools and integrations such as analytics, CRM, email automation, personalization, and upsell solutions.

• Work closely with developers and external partners to implement improvements and new features.