- Plan, launch, and optimize paid advertising campaigns across Meta (Facebook/Instagram), Google Ads, LinkedIn, TikTok, and Snapchat to achieve performance goals.

- Continuously monitor and analyze campaign data, identifying trends and insights to maximize ROI and lower CPA.

- Execute A/B testing for creatives, ad copy, and targeting to enhance campaign performance and conversion rates.

- Collaborate with the SEO and content teams to align paid and organic strategies, ensuring cohesive brand visibility.

- Use Google Analytics, Google Tag Manager, Meta Business Suite, and other analytics tools to track, measure, and report on campaign effectiveness.

- Partner with design and content teams to produce high-performing ad creatives and landing pages optimized for conversions.

- Manage and allocate budgets strategically across platforms to drive efficiency and profitability.

- Stay informed on latest trends, algorithm updates, and best practices across all major ad platforms.

- Prepare performance reports with actionable insights and recommendations for ongoing campaign optimization.