Job Role:
Creating campaigns, defining marketing strategies, evolving product development to meet consumer needs, and monitoring digital performance and analytics. Take on marketing research tactics to increase visibility and engagement with content, products, or services. Analyze research, data, or technology to understand user intent and measure outcomes for ongoing optimization.
Job Responsibilities:
- Collect and analyze Web metrics, such as visits, time on site, page views per visit, transaction volume and revenue, traffic mix, click-through rates, conversion rates, cost per acquisition, or cost per click
- Identify appropriate Key Performance Indicators (KPIs) and report key metrics from digital campaigns.
- Assist in setting up, optimizing, and monitoring analytical tools for tracking visitors' behaviors.
- Coordinate with developers to optimize Web site architecture or page construction for search engine consumption and optimal visibility.
- Conduct online marketing initiatives, such as paid ad placement, affiliate programs, sponsorship programs, email promotions, or viral marketing campaigns on social media Web sites.
- Participate in the development or implementation of online marketing strategies.
- Improve search-related activities through ongoing analysis, experimentation, or optimization tests, using A/B or multivariate methods.
- Optimize digital assets, such as text, graphics, or multimedia assets, for search engine optimization (SEO) or display and usability on internet-connected devices.
- Assist in creating content strategies for digital media.
- Manage tracking and reporting of search-related activities.
- Optimize Web site exposure by analyzing search engine patterns to direct online placement of keywords or other content.
- Combine secondary data sources with keyword research to accurately target the right audience.
- Evaluate new emerging media or technologies and recommend their application within Internet marketing or search marketing campaigns.
- Collaborate with other marketing staff to integrate and complement marketing strategies across multiple sales channels.
- Conduct market research analysis to monitor competitor performance.
- Execute or manage banner, video, or other non-text link ad campaigns.
- Define product requirements based on market research analysis in collaboration with user interface design and engineering staff.
- Collaborate with Web, multimedia, or art design staff to create multimedia websites or other internet content that conforms to brand and company visual formats.
- Implement online customer service processes to ensure positive and consistent user experiences.
- Prepare electronic commerce designs or prototypes, such as storyboards, mock-ups, or other content using graphics design software.