1. Digital Marketing Specialist

Key Responsibilities:

1. Develop and execute comprehensive digital marketing strategies to increase brand awareness and generate qualified leads for ROOT ERP solutions.

2. Manage and maintain the company's presence across social media platforms, including Facebook, Instagram, LinkedIn, and other relevant channels.

3. Plan, create, schedule, and publish engaging content tailored to different target audiences and business sectors.

4. Design, launch, monitor, and optimize paid advertising campaigns across Meta (Facebook & Instagram), LinkedIn, Google, and other digital advertising platforms.

5. Conduct ongoing SEO activities, including keyword research, on-page optimization, and implementation of best practices to improve search engine rankings.

6. Coordinate the creation of marketing materials, including graphics, videos, presentations, landing pages, blogs, case studies, and promotional content.

7. Monitor campaign performance, analyze marketing data, and identify opportunities to improve lead generation and conversion rates.

8. Manage marketing budgets efficiently and ensure optimal return on investment (ROI) across all campaigns.

9. Collaborate with the sales team to support lead nurturing, customer acquisition, and revenue growth objectives.

10. Stay updated with digital marketing trends, competitor activities, and emerging technologies to maintain ROOT's competitive advantage.

11. Prepare periodic reports detailing campaign performance, lead quality, audience engagement, and marketing KPIs.

12. Ensure brand consistency across all digital channels and marketing communications.