Some of the Main Duties:
- Starting the campaigns by working closely with our client to collect all needed requirements to hammer out a formal campaign brief.
- Develop content overview documents for influencers outlining program details and content expectations with oversight from the senior team.
- Demonstrate tactical proficiency in developing influencer recommendations, content direction, content scheduling, ongoing tracking and reporting on results
- Stay on top of the status of each of your campaigns, as well as keep your manager informed
- Work effectively within account budget parameters and assist with budget management
- Developing and implementing a comprehensive digital strategy for assigned clients.
- Analyzing the effectiveness of digital strategies by tracking metrics such as customer conversion rates and cost-per-click.
- Presenting effective social media strategies and training to marketers when needed.
- Writing reports on digital advertising campaign performance on a monthly or weekly basis.