GenericCode is a fast-growing IT software company, also managing GC Marketplace – a dynamic platform that connects buyers and sellers of new and pre-owned products. We are looking for a creative and data-driven Digital Marketer to manage our social presence, create compelling content, and generate quality leads.

Key Responsibilities

• Social Media Management

  • Manage and grow company profiles on LinkedIn, Facebook, Instagram, and other platforms.

  • Plan and execute campaigns to increase brand awareness and engagement.

• Content Creation & Management

  • Write and publish engaging blog posts aligned with SEO best practices.

  • Design and manage content (posts, stories, reels, ads) for social media.

  • Collaborate with designers/AI tools to create graphics, videos, and marketing collateral.

• Lead Generation

  • Develop and run performance marketing campaigns (organic + paid).

  • Build lead funnels through ads, landing pages, and targeted campaigns.

  • Track, measure, and optimize campaigns to achieve lead targets.

• SEO & Analytics

  • Optimize website/blogs for keywords and ranking.

  • Monitor performance with tools like Google Analytics, Search Console, and Meta Business Suite.

  • Provide regular reports on growth, engagement, and ROI.

• Cross-Functional Collaboration

  • Work with product and sales teams to align campaigns with business goals.

  • Stay updated with digital trends and competitor strategies.