The Digital Marketing Specialist’s role is to design, create, and deliver marketing programs to support expansion and growth of the company across all digital channels. Proficiency in graphics, web advertising, social media and web development is a must. 
Responsible for creating and maintaining a community and following, engaging and interacting with followers, manages all social media channels, team members, campaigns to engage customers, and customer satisfaction. Their job role includes the creation of content that drives their brand and engages customers. In addition to planning, implementing and monitoring the company's Digital Marketing strategy in order to increase brand awareness, improve Marketing efforts and increase sales.

Manages all the social media channels of a company or organization including the CEO Personal social media platforms. Social media channels include Facebook, Youtube, Twitter, Instagram, Pinterest, LinkedIn, Google MyBusiness, etc. They are responsible for ongoing updates about the brand and service of the company in social media accounts to engage customers.

Generate, edit, publish, and share daily content (original text, images, video, or HTML) that builds meaningful connections and encourages community members to take action.

Set up and optimize company pages within each platform to increase the visibility of the company’s social content.

Moderate all user-generated content in line with the moderation policy for each community.

Engages with followers, respond to queries in a timely manner and monitor customer reviews.

Instagram: Responsible to create a social media strategy, create a content calendar, engage with customers, run online Live sessions with our team in Dubai. Main Metric: increase engagement and followers of our customers in Dubai and our potential new customers based on the personas"

Creating and maintain a community and following, engaging and interacting with followrs

Create processional  posts, engaging posts, topics of interest,etc

Create editorial calendars and syndication schedules for the upcoming weeks.

Collaborate with other departments to manage reputation, identify key players, and coordinate actions.

Suggest and implement creative ideas like giveaways, competitions & LIVE Stories Interviews.

Create video blogs

Website User experience: Ensure that website is user friendly, manage landing page, google Adwords, SEO monitoring

Organize podcasts with CEO and other Head of departments for social media use