Position Summary

We are seeking a creative, results-driven Digital Marketing and Social Media Specialist to develop and manage our online presence. This role is responsible for producing high-quality digital content, executing multichannel marketing campaigns, improving search visibility, growing audience engagement, and measuring campaign performance.

Key Responsibilities

• Develop engaging digital content for websites, blogs, email campaigns, social media, articles, newsletters, graphics, and animated explainer videos.
• Create and manage a consistent content calendar aligned with company goals, promotions, industry trends, and audience interests.
• Plan, publish, monitor, and optimize content across all company social media platforms.
• Develop and execute integrated digital marketing campaigns across web, SEO, email, paid advertising, and social media.
• Conduct ongoing keyword, competitor, audience, and market research to identify opportunities for growth.
• Apply current on-page and technical SEO best practices to improve website visibility, organic traffic, and search rankings.
• Create visual concepts, campaign themes, graphics, short-form videos, and other promotional materials that follow brand guidelines.
• Write clear, persuasive, and audience-focused copy with strong calls to action.
• Manage paid social media and digital advertising campaigns, including audience targeting, testing, optimization, and budget allocation.
• Monitor online comments, messages, reviews, and brand mentions while responding professionally and promptly.
• Collaborate with management, sales teams, designers, vendors, and other stakeholders to support business objectives.
• Maintain campaign schedules and ensure all marketing projects are completed accurately and on time.
• Manage marketing expenditures and ensure campaigns remain within approved budgets.
• Track key performance indicators, including website traffic, engagement, follower growth, leads, conversions, click-through rates, cost per lead, and return on advertising spend.
• Prepare accurate weekly and monthly reports explaining campaign performance, results, challenges, and recommended improvements.
• Use analytics and performance data to improve content, targeting, customer engagement, and campaign results.
• Stay informed about platform updates, algorithm changes, emerging technologies, artificial intelligence tools, digital marketing trends, and industry best practices.
• Ensure all marketing content is accurate, professional, mobile-friendly, accessible, and consistent with the company’s brand standards.