1. Develop & Execute Marketing Strategies

Design and implement integrated marketing campaigns aligned with sales targets and business growth objectives. Ensure alignment between brand positioning and revenue goals.

2. Content Creation & Customer Journey Management

Create engaging, conversion-focused content (social media posts, short-form videos, ad creatives). Structure and optimize the full customer journey (Awareness → Consideration → Conversion → Retention).

3. Performance Marketing & KPI Optimization

Manage and optimize paid advertising campaigns (Meta, Google, etc.). Track key metrics such as CTR, Conversion Rate, CPL, and ROAS, and continuously improve campaign performance based on data insights.

4. Market Research & Trend Monitoring

Monitor competitors, industry trends, and customer behavior. Proactively propose new marketing angles, improvements, and data-driven insights to maintain competitive advantage.

5. AI & Marketing Automation Integration

Leverage AI tools to enhance content production, campaign analysis, audience research, and workflow automation. Continuously suggest and implement tools that increase efficiency and scalability.

6. Cross-Functional Collaboration

Work closely with the sales team to improve lead quality and conversion rates. Maintain clear, transparent communication with management and contribute actively in monthly brainstorming sessions.

7. Reporting & Accountability

Prepare weekly and monthly performance reports. Take full ownership of marketing results and proactively identify solutions during high-pressure sales periods.