Key Responsibilities

• Conduct market and competitor research to uncover insights, audience preferences, and trends to inform creative and strategic direction.

• Translate research findings into creative briefs and actionable marketing strategies.

• Brainstorm, test, and refine ideas through scenario planning and data-driven evaluation.

• Collaborate with content creators, designers, and performance marketers to develop creative assets that align with campaign strategy.

• Act as the primary point of contact for clients, managing communications, clarifying project requirements, and ensuring expectations are met.

• Present creative concepts, strategies, and performance updates to clients in a clear and compelling manner.

• Oversee execution and distribution across channels (digital, offline, media), optimizing creative messaging with audience engagement in mind.