Job Summary:

We are seeking a creative and detail-oriented Content Writer & Social Media Specialist to develop compelling content and manage our social media presence. The ideal candidate is skilled in writing for various platforms, understands audience engagement, and has a keen eye for trends in digital marketing. This role plays a key part in building our brand voice, increasing online visibility, and driving user engagement

Key Responsibilities:

✍️ Content Writing

• Research, write, and edit high-quality content for blogs, articles, newsletters, product descriptions, emails, website pages, etc.
• Ensure all written content is consistent with brand voice, style, and tone.
• Optimize content for SEO to improve search engine rankings and drive traffic.
• Collaborate with the design and marketing teams to support campaigns with content assets.
• Stay up-to-date with industry trends and incorporate them into content creation.

📱 Social Media Management

• Develop, implement, and manage social media strategies across platforms (e.g., Instagram, LinkedIn, Facebook, X/Twitter, TikTok).
• Create and schedule engaging posts, stories, and videos that align with brand goals.
• Monitor social media accounts for engagement opportunities and respond to comments/messages in a timely manner.
• Analyze performance metrics and adjust content strategies based on insights.
• Coordinate with influencers, brand partners, or community ambassadors where applicable.