Company Overview:

Dr. Scent was established with a clear vision to redefine the fragrance industry through innovation and excellence. The company delivers premium scenting solutions for both residential and commercial environments, maintaining the highest standards of quality and customer satisfaction. With a strong, results-driven approach, Dr. Scent focuses on generating high-quality leads, optimizing conversion rates, and aligning marketing with sales, supported by effective team leadership to achieve measurable and sustainable growth.

 

Key Responsibilities:

- Develop and execute monthly and quarterly content strategies, including identifying core messages and content types for targeted audiences.

- Oversee the production process, collaborating with content writers, designers, and video producers to create comprehensive content.

- Manage and optimize the company’s presence across digital platforms including LinkedIn, Instagram, the website, Facebook, and TikTok, establishing content calendars and platform-specific strategies.

- Support marketing campaigns by creating compelling copy and optimizing content for increased conversion rates.

- Analyze content performance metrics (engagement, leads, conversion) to refine messaging and improve results.