Job Title: Senior Content Creator

About the Role

The Senior Content Creator is responsible for developing, leading, and executing high-quality content strategies that drive brand awareness, engagement, and conversions. This role requires strong storytelling skills, strategic thinking, and the ability to create impactful content across multiple digital platforms.

Key Responsibilities

1. Content Strategy & Planning

• Develop and execute content strategies aligned with brand, marketing, and business objectives.

• Define content pillars, messaging frameworks, and tone of voice.

• Plan monthly and quarterly content calendars across platforms.

2. Content Creation & Storytelling

• Create engaging content including social media posts, captions, blogs, scripts, and campaign concepts.

• Lead storytelling initiatives that strengthen brand identity and audience connection.

• Adapt content styles for different platforms (Instagram, TikTok, LinkedIn, websites, blogs).

3. Creative Direction & Quality Control

• Guide and review content produced by junior creators, writers, and freelancers.

• Ensure content accuracy, quality, and consistency with brand guidelines.

• Collaborate with design and video teams to bring content ideas to life.

4. Platform Optimization

• Optimize content formats, captions, hooks, CTAs, and hashtags for maximum reach and engagement.

• Stay updated on content trends, algorithms, and best practices.

• Test new content formats and creative approaches.

5. Performance & Optimization

• Analyze content performance metrics (engagement, reach, CTR, conversions).

• Use insights to refine content strategy and improve results.

• Work closely with social media and paid ads teams to align organic and performance content.

6. Collaboration & Campaign Support

• Collaborate with marketing, social media, SEO, and branding teams.

• Support campaign launches, product promotions, and brand initiatives.

• Participate in brainstorming, pitching, and strategy sessions.

What We Offer

• Leadership role with creative ownership.

• Opportunity to work with regional and international brands.

• Dynamic, creative, and growth-focused environment.

• Competitive salary and performance-based incentives.