Brand Strategist

Job Details:

Job Title: Brand Strategist

Company: GoViral – Digital Marketing Agency

Job Type: Full-time, Remote

Location: Syria / Remote

Working Days: Saturday – Thursday

Role Objective

The Brand Strategist is responsible for ensuring that every brand we serve has a clear direction, strong messaging, and distinctive market positioning.

You will translate business goals, market insights, and customer behavior into integrated brand and marketing strategies that guide execution teams and deliver measurable results.

 

Key Responsibilities

Brand & Market Analysis

• Conduct brand discovery sessions with new clients to understand their vision, business goals, and market challenges.

• Analyze competitive landscapes to identify market gaps, opportunities, and differentiation points.

• Build SWOT analyses for each brand.

• Define target audiences and develop detailed buyer personas.

• Map the customer journey from awareness to loyalty.

Brand Strategy Development

• Define clear and defendable brand positioning.

• Develop brand messaging frameworks and value propositions.

• Identify brand voice and tone for each client.

• Build strategic content pillars for each brand.

• Develop marketing funnel strategies covering TOFU, MOFU, and BOFU stages.

Long-Term Strategic Planning

• Create 6–12 month marketing roadmaps for each brand.

• Define key performance indicators and measurable brand health metrics.

• Conduct quarterly strategy reviews for clients.

• Identify growth opportunities within each market category.

Cross-Functional Coordination

• Provide clear strategic briefs to content strategists and content managers.

• Coordinate with the social media team to ensure content alignment with brand positioning.

• Work with SEO specialists to guide keyword strategy.

• Collaborate with the ads team to ensure campaign messaging supports the brand strategy.

• Maintain strategic alignment across all channels and departments.

Client Communication & Strategic Presentations

• Present strategic pitches to new clients professionally.

• Conduct quarterly business reviews with clients.

• Build strong strategic relationships with founders, CEOs, and decision-makers.

• Provide regular strategic insights, recommendations, and direction.

Research & Innovation

• Monitor trends across GCC markets and the digital marketing industry.

• Study Arab consumer behavior and local market dynamics.

• Develop internal strategic frameworks for the agency.

• Build case studies based on successful client results.