Your Mission:

• Create brand plans, including developing quarterly messaging from a brand planning perspective and drive the execution of content plans across social channels.
• Monitor, analyze and evaluate brand performance and develop campaigns to drive top of mind awareness.
• Develop compelling communication strategies for brand lead as well as tactical promotion-based campaigns.
• Act as a trusted brand guardian to ensure the brand is locally relevant, and equally follow the guidelines and overarching strategy provided by Other Marketing teams.
• Project-Manage complex campaigns, end to end with strong focus on integration and impact across all media channels.
• Deliver meaningful data and insights around our users to encourage new thinking or new behaviors that will lead to growth, innovation, profitability, and market share gains.
• Lead and develop the growth of a high-performing brand team across social, influencer marketing, and content.
• Work closely with the local and Cites teams on campaign messaging and creative assets.