Job Objective: Preferably, he or she is located outside the country or coming from outside the country. To manage and execute paid advertising campaigns to promote medical tourism services and attract qualified leads, while adhering to medical advertising policies and achieving the highest return on investment.

Duties and Responsibilities:

1. Plan and execute paid advertising campaigns on:

Meta (Facebook & Instagram)

Google Ads (Search & Display)

TikTok Ads (when needed)

2. Target appropriate markets for medical tourism based on countries, age groups, and medical conditions permitted for advertising.

3. Manage advertising budgets accurately and achieve the lowest cost per lead (CPA).

4. Strictly adhere to the medical and health advertising policies of the advertising platforms.

5. Continuously improve advertising campaigns based on data and analytics.

6. Coordinate with the medical content team to ensure:

Information accuracy

Authenticity of patient disinformation

Crafts ethical and professional advertising messages

o Track and analyze performance using analytics tools (Pixel, Google Analytics, Conversion Tracking).

o Conduct A/B testing of ads and landing pages.

o Prepare periodic reports detailing:

o Number of leads

o Cost per acquisition

o Conversion rate

o Lead quality

o Collaborate with the sales/call center team to ensure quality Converting leads to actual patients.•