The Value Added Manager is responsible for driving value‑added services, product mix optimization, and revenue enhancement initiatives across Retail Service Centers and Nationwide Distribution operations in Syria.

The role focuses on service differentiation, cross‑selling, upselling, customer experience enhancement, and margin growth, while ensuring alignment with standards, pricing, and governance set by the Centre of Excellence in Dubai.

Key Responsibilities

1. Retail Service Centers (Syria)

• Develop and implement the value‑added services strategy across express workshops (3 bays per outlet).

• Optimize service menus including:

  • Lubrication services
  • Car care, detailing, and vehicle protection packages
  • Add‑on and premium service offerings
• Drive upselling and cross‑selling of lubricants, accessories, and car‑care products at counters and service bays.

• Collaborate with operations teams to:

  • Improve service speed, quality, and consistency
  • Increase average ticket size and bay utilization

• Train front‑line teams on:

  • Product knowledge
  • Value proposition and customer engagement techniques

2. Nationwide Distribution (Syria)

• Support the development of value‑added propositions for B2B customers including:

  • Fleets
  • Workshops
  • Retailers
• Design and roll out bundled solutions (products + services) that increase customer loyalty and margins.

• Work closely with Sales and Distribution teams to:

  • Identify opportunities for new revenue streams
  • Improve product mix and penetration of high‑margin items
• Monitor market trends and customer needs to introduce new value‑added concepts aligned with local demand.

3. Centre of Excellence Coordination (Dubai)

• Ensure alignment with CoE standards covering:

  • Service pricing frameworks
  • Product positioning and margin governance
  • OEM and vendor value propositions

• Provide field feedback to CoE on:

  • Customer behavior and preferences
  • Competitive offerings and market gaps
• Support pilot programs and controlled roll‑outs of new value‑added services and products.

4. Commercial & Performance Management

• Track and analyze KPIs related to:

  • Average revenue per service
  • Attach rates of value‑added products
  • Gross margins on services and accessories
  • Customer satisfaction and repeat visits
• Prepare regular performance reports and actionable insights for management.
• Lead continuous improvement initiatives to enhance profitability and service differentiation.

Key Stakeholders

• Retail Operations & Workshop Teams (Syria)
• Sales & Distribution Teams (Syria)
• Centre of Excellence (Dubai)
• OEMs, Vendors, and Key Suppliers
• Marketing and People & Culture Teams

Skills & Competencies

Technical & Commercial

• Strong understanding of automotive aftersales, lubricants, accessories, and car‑care services
• Proven experience in s