Concretely, you will:
• Own and evolve the Design System — component library, token architecture (colour, spacing, typography, motion), RTL/LTR variant logic, and accessibility standards across web and mobile
• Design end-to-end user flows for every platform vertical: discovery, listing creation, checkout, escrow confirmation, auction bidding, real estate inquiry, freelance project initiation, job application, community post creation, and token redemption
• Lead the Arabic-native UX architecture — this means RTL layout as a first-class design decision, not a mirrored translation layer; Arabic typography hierarchy; and cultural interaction patterns that reflect MENA user behaviour
• Define and maintain the mobile-first interaction model — every flow must be designed for a mid-range Android on 3G before it is designed for desktop; performance and clarity are primary constraints
• Design the seller dashboard experience — listing management, order queue, earnings, analytics, escrow status, payout flows, and subscription tier management for vendors of all sizes
• Design the buyer experience across the full lifecycle: browse → discovery → product evaluation → checkout → post-purchase tracking → review → resale
• Create the social and community design language — stories format, shared channel layouts, geo-targeted content cards, and the interaction patterns that connect commerce and community without creating noise
• Design the gamification and digital currency UX — token balance, earn/burn flows, leaderboard interfaces, challenge completion states, and reward animations
• Build and run a continuous user testing cadence — synthesise findings into design decisions with measurable impact on conversion, retention, and session depth
• Produce design specifications tight enough that engineers can implement without ambiguity — annotated Figma files, edge case documentation, and responsive behaviour specs
• Conduct competitive UX audits of MENA and global platforms on an ongoing basis — identify interaction patterns worth adopting and failure modes worth avoiding