SFIC is seeking a skilled Trade Marketing Specialist to lead initiatives that drive product demand at the retail level. This role involves developing and executing strategic plans in collaboration with sales and marketing teams to boost brand visibility and increase sales across trade channels

Responsibilities:

• Develop and implement trade marketing strategies with retailers, distributors, and channel partners.
• Ensure effective product visibility and promotion in retail environments.
• Manage trade marketing budgets efficiently and align spending with business goals.
• Build and maintain strong relationships with retail and distribution partners.
• Analyze market trends, consumer behavior, and competitor activities.
• Collaborate with sales and marketing teams to ensure consistent messaging and aligned objectives.
• Create promotional materials including in-store displays, signage, and digital assets.
• Monitor and evaluate the performance of trade marketing initiatives and optimize accordingly.
• Lead and mentor trade marketing staff, fostering growth and development.
• Ensure brand consistency across all trade marketing activities.