Duties and Responsibilities

1. Shape and Execute Social Media Strategy: Lead the design of a strategy that builds our brand, connects with target audiences, and achieves business objectives.
2. Create High-Impact Content: Develop and share engaging daily posts—texts, visuals, and videos—that resonate with our audience and drive engagement.
3. Boost Brand Visibility: Optimize each social media profile to increase reach and create a strong, unified online presence.
4. Run Innovative Campaigns: Design and manage creative campaigns, promotions, and interactive content to expand our reach and drive growth.
5. Build and Foster Community: Actively engage with followers, respond to comments, and build authentic relationships with our audience.
6. Plan Content Calendars: Organize and schedule posts to ensure a consistent and engaging content flow that aligns with seasonal and trending topics.
7. Track and Analyze Metrics: Measure social media performance, analyze trends, and provide regular reports to improve strategy and drive results.
8. Research Industry Trends: Stay informed on global social media trends, competitor activity, and best practices to keep our content fresh and effective.
9. Collaborate with Cross-Functional Teams: Work closely with marketing, customer support, and product teams to ensure brand consistency and support company-wide goals.
10. Maintain Visual Cohesion and Quality: Ensure all social media visuals are consistent, polished, and align with brand standards for maximum impact.