1. Digital Content Strategy & Management

• Develop and execute a monthly content plan including copy, images, videos, and graphic designs.

• Craft professional and creative marketing copy aligned with the company’s tone and style.

• Manage multiple social media platforms (Meta, Instagram, TikTok, LinkedIn, YouTube) using professional management tools like Metricool.

• Monitor and respond to daily interactions, maintaining brand values and voice.

• Lead design and production teams to ensure cohesive content across text, visuals, and video.

• Innovate content ideas and digital campaigns to boost engagement and brand awareness.

2. Advertising Campaigns

• Plan, create, and manage paid social media campaigns across multiple platforms including Meta, TikTok, LinkedIn, YouTube, and Google.

• Accurately define target audiences for each campaign to maximize ROI.

• Analyze campaign performance and provide regular KPI reports.

• Collaborate with media and production teams to create tailored campaign content.

• Provide strategic recommendations to senior management for campaign optimization.

3. Analytics & Reporting

• Prepare weekly and monthly reports on the performance of organic content and paid campaigns.

• Analyze audience behavior and engagement trends to identify key insights and improve strategies.

• Provide clear, data-driven recommendations to enhance account performance and campaign impact.

4. Internal Coordination

• Maintain close coordination with design, media, PR, and sales teams to ensure consistent marketing messaging.

• Support major campaigns and corporate events.

• Contribute to developing the company’s digital identity through innovative initiatives.