Key Responsibilities:

• Develop and implement social media strategies to achieve business goals, including increasing brand awareness, engagement, and website traffic.
• Create and curate engaging content for various social media platforms, including but not limited to Facebook, Twitter, Instagram, LinkedIn, and TikTok.
• Manage social media accounts, including daily posting, monitoring, and responding to comments or messages.
• Conduct research and stay updated on industry trends, audience preferences, and competitor activities to inform social media strategies.
• Collaborate with cross-functional teams, including marketing, design, and content creation, to align social media efforts with overall marketing initiatives.
• Utilize social media management tools to schedule posts, track performance metrics, and generate reports on key insights and outcomes.
• Develop and execute paid social media advertising campaigns to reach target audiences and drive conversions.
• Monitor and analyze social media performance metrics, such as engagement rates, reach, and conversion rates, and use insights to optimize strategies and content.
• Stay abreast of emerging social media platforms, features, and trends, and evaluate their potential for inclusion in the overall social media strategy.
• Maintain brand consistency across all social media channels, including tone of voice, visual
• aesthetics, and messaging.