Key Roles for Social Media & Sales Manager:

1. Social Media Strategy & Planning

   • Develop and execute social media strategies aligned with business goals.

   • Create monthly content calendars and campaign plans.

2. Content Management & Oversight

   • Supervise content creation (photos, videos, captions, reels, stories).

   • Ensure brand consistency and quality across all platforms (especially Instagram).

3. Influencer Relationship Management

   • Find, negotiate, and manage collaborations with influencers.

   • Track campaign performance and ROI from influencer partnerships.

4. Sales Funnel Support & Management

   • Generate leads and direct traffic from social to website/WhatsApp/shop.

   • Support the sales process from inquiries to closing deals.

   • Monitor and report on conversion rates from social campaigns.

5. Community Engagement

   • Tracking DMs and comments in a timely, make sure the respond is professional, and friendly manner.

   • Build a loyal community and increase engagement rates.

6. Analytics & Reporting

   • Track key metrics (reach, engagement, followers, clicks, conversions).

   • Deliver performance reports and adjust strategies based on data.

7. Trend Research & Innovation

   • Stay updated on social media trends, viral content, and platform updates.

   • Apply new trends to keep the brand fresh and engaging.

8. Collaboration & Coordination

   • Work closely with designers, photographers, and content creators.

   • Coordinate with the sales team to align messaging and promotions.